AI and the changing landscape of searching for senior care online

Here for you...

Thank you for clicking “stay tuned” on CareAvailability.com and choosing to receive a monthly update with announcements, news, education, and much more. View below to register for a great overview of the changing landscape of searching for senior care online with AI, and how proper GEO (Generative Engine Optimization) is an update of traditional SEO practices.

For your information, we keep an archive of past newsletters if you feel you have missed something. Please let us know if there are specific topics of interest to you, so we can best meet your needs.

This Month...

December is Universal Human Rights Month

A reminder that every person, regardless of age, background, or circumstance, deserves dignity, respect, safety, and the opportunity to live fully. As we support older adults, caregivers, and the professionals who walk alongside them, this month encourages us to honor the fundamental rights that connect us all: compassion, choice, and the freedom to be treated with humanity. Let’s celebrate progress, advocate for equity, and continue building communities where everyone feels seen and valued.

Other notable celebrations in December include...
December 7th - Pearl Harbor Day of Remembrance
December 14th - First Day of Hanukkah
December 25th - Christmas Day
December 26th - First Day of Kwanzaa
December 31st - New Years Eve

"Understanding Disability Today"
Disability affects millions — but how we talk about it, understand it, and treat those living with it can make all the difference.

Whether you’re a caregiver, healthcare provider, family member, or someone simply trying to be a better ally, it’s important to stay current on the facts and be mindful of the language and behaviors that shape the experiences of people with disabilities.

This guide brings together the latest statistics, explores inclusive and outdated terms, and shares 10 better practices for engaging with people with disabilities — all designed to foster empathy, respect, and accessibility.

Join us for an Informational webinar on January 6th...
How Families Searching for Senior Care Has Changed—How are Providers showing Up?

Today’s families are no longer relying solely on Google searches and word-of-mouth. More are using AI-powered tools, voice search, and comparison platforms that prioritize fresh, accurate, and visually rich information. Outdated listings, missing photos, and unclear availability now hurt visibility more than ever.

This 30-minute Zoom webinar is designed specifically for senior living and care providers who want to stay competitive in this new search environment. We’ll break down what has changed in SEO because of AI, how real-time availability directly impacts online visibility, and why photos and videos play a critical role in trust, engagement, and search rankings. We’ll also share how CareAvailability.com helps providers manage accurate data and improve discovery where families are actually looking.

Agenda Highlights:

• How families now search in an AI-first world
• Why availability has become an SEO signal
• The impact of photos and video on trust and rankings - Practical steps providers can implement immediately

RSVP and add to your calendar Here.

January 6th, 11:30am

Join Zoom Meeting: https://us02web.zoom.us/j/5035055865

Meeting ID: 503 505 5865

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