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Portland/Vancouver
Monthly Marketing Update- August 2026
Culture is a choice you make every day, whether it's around a family beach house or in a growing company. That's been on my mind since my family trip last month, and it's on my mind again now as our team changes and grows. We recently added a new web developer to our team. Change brings new opportunities, and we're excited about where this growth is taking us.
Speaking of growth, it's that time of year to start pulling together 2027 marketing budgets. We'd love for Retirement Connection and CareAvailability.com to stay part of the plan.
On that note, our CareAvailability.com search results page just got an upgrade. It's a two-column layout now, provider listings on the left, map, filters, and related articles on the right. Cleaner, easier to navigate, more room for each provider to stand out. We've also added an overview of Google reviews for any provider who has claimed their listing. Worth a look.
Mark your calendar for something fun too. We're hosting a social karaoke night on October 8th. Save the date, more details to come.
We'll see many of you at the networking meetings listed below.
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Network Meetings
August 5, 8am
Metropolitan Senior Network (MSN)
August 11, 3pm
Every County Marketing Exchange (ECME)
August 21, 9am
Senior Service Network (SSN-Clark)
August 24, 3pm
SPIN – Portland
Please visit our networking page for meeting details.
Marketing Update
Please visit our event calendar for details or to add your events.
August 4, 11:30am
Transitions of Care
The “Transitions of Care” meeting’s goal is to improve communication between case management and community providers, especially related to readmissions and start of care following a hospital visit.This month we will hear from case managers from the physician clinic settings.
Join Zoom Meeting-
https://us02web.zoom.us/j/5035055865
August 19, 4pm
End of Summer Bash at Hawthorne Gardens
Hawthorne Gardens Assisted Living & Memory Care
2828 SE Taylor St, Portland, 97214
August 27, 3:30pm
NextGen Networking
Fairway Home Mortgage
7307 SW Beveland St #200, Portland, 97223
September 1, 11:30am
Digital Marketing Webinar
Join Zoom Meeting-
https://us02web.zoom.us/j/5035055865
Over 100 senior care providers join us for this marketing webinar! Discover practical strategies to increase your visibility, strengthen referral relationships, and maximize your marketing efforts.
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What's New?
The updated CareAvailability.com search results page is now live, and it is worth a look.
We moved to a two-column layout, with provider listings on the left and the map, filters, and related articles on the right. The result is a cleaner page that is easier to navigate, with more visual space for each provider.
A few things to notice:
A) Sort options are more prominent. You can now quickly sort by featured providers, current availability, distance, or name right at the top of the results.
B) Availability is simplified. Instead of a detailed breakdown in the listing, you now see a clear indicator of whether a provider has availability. Click it and you get the full picture, current and future, across all services.
C) Google ratings are now visible. For all claimed providers, you will see the Google star rating and total review count directly in the search results.
D) The map opens larger. The interactive map now opens in its own window for easier viewing.
If you have not searched the site recently, this is a good time to try it. And if you are a listed provider who has not claimed your profile yet, now is a great time to do that too.
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On the Move
Do you know someone who has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community changes. We include your name, company, and photo so others in the industry can connect with you.
Matt Preston is now,
CEO/Founder
Wayfinder Care Company
Beth Dennis (Moffett) is now,
Medicare Broker/Owner
Medicare with Beth
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"There's nothing that makes you more insane than family. Or more happy, or more exasperated, or more...secure." - Jim Butcher
Last month I had a big family vacation- one week, Twenty-plus cousins, lots of feelings (good & bad)! The conflicts that showed up weren't surprising. What struck me was how familiar it felt. The same dynamics that stall communication at work showed up at the beach house. Unspoken things. Moments that passed when they didn't have to. The reminder I brought home: good culture doesn't maintain itself. Culture is a daily choice. So is family, honestly.
Amy Schmidt
Retirement Connection
503-505-5865
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