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Portland/Vancouver
Monthly Marketing Update- January 2026
Happy New Year!
The newest Portland/Vancouver edition has arrived and is now being distributed to physician offices, hospitals, libraries, senior centers, and hundreds of other locations throughout the region. We’ll also have boxes available at The Release Party on January 29th- the largest and best networking event of the year (details below). Additional copies of the guide are available upon request, and many professionals choose to add a "compliments of…" label before sharing this trusted, comprehensive guide with the families they serve.
Tomorrow, we’re hosting a free informational webinar on how online search has shifted. Discussion points include: nearly 60% of searches end without a click, AI summaries increasingly appearing on senior-care searches, and families making faster decisions based on first impressions. We’re expecting strong engagement, with more than 100 RSVPs already registered. Additional details are included below.
As we settle back in after the holidays, this is a natural time to refocus, reconnect, and reset. Please take a moment to bring past-due accounts up to date, organize priorities, and respond to outstanding emails as we all get back into the swing of things. And if you’re already on top of it all... consider reviewing areas for improvement, fine-tuning your systems, and starting the year organized and up to date.
As always, we are grateful for our sponsors' support. Retirement Connection is provided free of charge because our sponsors/advertisers have provided financial support to maintain and update the guide and the website. Please return the favor by referring to our sponsors when you encounter a need.
Save the Date!
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Network Meetings
Wednesday, January 7, 8am
Metropolitan Senior Network (MSN)
January 13, 3pm
Every County Marketing Exchange (ECME)
January 16, 9am
Senior Service Network (SSN-Clark)
Speaker: Elizabeth Hansen | Retirement Connection
Topic: "Unhinged Social Media Marketing"
January 26, 3pm
SPIN – Portland
Please visit our networking page for meeting details.
Marketing Update
Please visit our event calendar for details or to add your events.
January 6, 11:30am
SEO Has Changed: What Senior Living Providers Need to Know in the Age of AI- Webinar
Join Zoom Meeting
https://us02web.zoom.us/j/5035055865
Join us for a 30-minute webinar exploring how AI is reshaping search, why real-time availability now impacts visibility, and how photos and videos influence trust, engagement, and rankings for senior living providers.
January 14, 3pm
Ribbon Cutting and Reception
Clearwater Beaverton
910 Northwest 185th Ave, Beaverton, Oregon
January 22, 2pm
Mix and Mingle Happy Hour
Merrill Gardens at Cedar Mill
11795 Northwest Cedar Falls Dr, Portland, Oregon
January 22, 3:30pm
NextGen Networking
Greenridge Estates
4 Greenridge Dr, Lake Oswego, 97035
Speaker: Amy Schmidt | Retirement Connection
Courage Over Comfort: The Difference Between Being Liked and Being Respected
January 29, 4pm
Retirement Connection Portland/Vancouver Release Party
Everett West
914 NW Everett St, Portland, 97209
RSVP
February 3, 11:30am
Transitions of Care
The "Transitions of Care" meeting’s goal is to improve communication between case management and community providers, especially related to readmissions and start of care following a hospital visit.This month we will hear from case managers from the physician clinic settings.
Join Zoom Meeting-
https://us02web.zoom.us/j/5035055865
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Update to Home-Based Care Search Results
To better serve both providers and families, Home Health, Home Care, and Hospice search results are now limited to the state in which the provider is located. This update was made in response to feedback from providers and families using the site and helps ensure more relevant, accurate results when searching for care.
SEO Has Changed: What Senior Living Providers Need to Know in the Age of AI- Free Webinar
January 6th, 11:30am
Meeting ID: 503 505 5865
One tap mobile
+16694449171,,5035055865# US+16699006833,,5035055865# US (San Jose)
Agenda Highlights:
• How AI has changed search behavior
• Why availability drives visibility
• The SEO impact of photos and video
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On the Move
Do you know someone who has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community changes. We include your name, company, and photo so others in the industry can connect with you.
Pauline Wideman is now
Community Relations Director
Regency Park Assisted Living and Memory Care
Kilie Crowley is now
Business Development Director
Royal Hospice Care
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"What the new year brings to you will depend a great deal on what you bring to the new year."
~ Vern McLellan
A new year offers possibilities, but it’s our mindset and our choices that determine how those possibilities unfold. Our actions AND our reactions- set the tone for everything that follows. When we bring intention, resilience, and accountability into each day, the year will respond in kind. So don’t wait for momentum to find you. Decide what you will bring, how you will show up, and what you will create. Your commitment is the catalyst that turns hope into progress.
Amy Schmidt
Retirement Connection
503-505-5865
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