Monthly Marketing Update- Portland/ Vancouver April 2023
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Portland/VancouverMonthly Marketing Update- April 2023
Anthony Bourdain said: “Eat at a local restaurant tonight. Get the cream sauce. Have a cold pint at 4 o’clock in a mostly empty bar. Go somewhere you’ve never been. Listen to someone you think may have nothing in common with you. Order the steak rare. Eat an oyster. Have a Negroni. Have two. Be open to a world where you do not understand or agree with the person next to you, but have a drink with them anyways. Eat slowly.
Tip your server. Check-in on your friends. Check-in on yourself. Enjoy the ride.” I want us to translate this to senior care… Eat dinner with your residents/clients this week. Ask about their story and learn about the person they see in the mirror- not the one we see. Share stories of each other's travels. Make eye contact and greet every support staff member you can. Ask someone you may have nothing in common with what they are passionate about. Ask the staff member you don’t know out for coffee. Seek contact and get to know our most challenging client and their family. Enjoy the ride.
This week I am interviewing possible new team members. I am always anxious about this because I love the idea of new energy and ideas, but I also do not want to disrupt the current dynamic. Elizabeth is leaving us to pursue new opportunities, but we are thankful for all of her insights and excited that she will be staying on a few hours each month to support our social media efforts. The sponsor event of the year- Kentucky Derby Party is 1 month away- all of our sponsors should be looking for their hats or fascinators It is time for a party!!!! We no longer host a Release Party but instead
host an upscale event for our sponsors and fey partners. RSVP is required and details below.
Kentucky Derby Wine Tasting Event
Saturday, May 6th, 2023
1:00pm – 4:00pm
The Four Graces Winery
9605 NE Fox Farm Rd, Dundee, OR 97115
RSVP
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Network Meetings April 5, 8am Metropolitan Senior Network (MSN)
April 11, 3pm Every County Marketing Exchange (ECME)
April 21, 9am Senior Service Network (SSN-Clark)
April 24, 3pm SPIN – Portland
Please visit our networking page for meeting details. We include a robust list of events and networking opportunities on RetirementConnection.com, including landing pages for recurring network meetings. A meeting must include the following to be included in our newsletter: - Be specific to the senior industry
- Be open to anyone from the senior industry to attend, and not a close network
- Have a Regular attendance of 25+
- Typically held in person rather than on-line
Marketing UpdatePlease visit our event calendar for details April 4, 11am Transitions of Care
The goal of this meeting is to improve communication between case management and community providers. This ZOOM call provides thirty minutes of engagement with hospital case management staff, followed by 15 minutes of provider discussion if needed. This month we will cover Case Management Week details. Join Zoom Meeting- https://us02web.zoom.us/j/5035055865
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We are happy to see our SEO efforts paying off! In the past 30 days, the site has seen 11,198 ORGANIC site visitors. In just one year, the organic visitors to the site have grown over 4,300%.
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On the Move
Do you know someone that has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community changes. We include your name, company, and photo so others in the industry can connect with you.
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“Skills can be taught. Character you either have or you don’t have.” -Anthony Bourdain
I am currently interviewing potential new team members. While meeting with each
candidate I always consider how they fit with the rest of us and how they will better our team as a whole. "We hire character and train skill” is already part of our
Retirement Connection Creed; but it is important that this is always more than just words on a page
Amy Schmidt
Retirement Connection
503-505-5865
amy@retirementconnection.com
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