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Puget Sound
Monthly Marketing Update- May 2026
Thank you to everyone who came out to the Puget Sound Release Party last week. What a great night! Between the perfect weather, great conversations, and an amazing turnout, it really felt like one of our best yet. We counted over 300 attendees just based on the stack of business cards- hopefully, you made some new connections and had the chance to catch up with familiar faces too.
View the Facebook pictures from the event, tag yourself, and share.
Earlybird Discount Is Live
If you haven’t reserved your ad yet, now’s the time. The Earlybird discount saves you $300, and spots are placed in the guide based on size and reservation date- so the sooner you lock it in, the better your placement. Meghan has already sent agreements to current sponsors, and we’re always open to referrals if you know someone new we should reach out to. No payment or ad copy is needed yet- just the signature to reserve the best placement at a discounted rate.
Couldn’t Make It? We’ve Got Another Chance to Connect
If you missed this event or are closer to the Pierce County area, we’ve got a Tacoma After Hours event coming up on May 7th.
Tacoma After Party
Thursday, May 7th, 4pm – 6pm
Tacoma Yacht Club
5401 Yacht Club Rd, Tacoma, WA
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Network Meetings
May 5, 8:30am
Senior Care Coalition
May 7, 8:00am
Aging and LTC Providers Network
May 14, 8:45am
Health Care Providers Council
May 14, 11:30am
Eldernet
May 19, 8:30am
Senior Care Coalition
May 20, 8:30am
South End Coalition
May 22, 9am
NW LGBT Senior Care Providers Network Meeting
Please visit our networking page for meeting details.
Marketing Update
Please visit our event calendar for details or to add your events.
May 5, 11:30am
Digital Marketing Webinar
Bi-monthly webinar series on digital marketing best practices for senior care providers, with a focused topic each session.
Join Zoom Meeting
https://us02web.zoom.us/j/5035055865
May 5, 2pm
Cinco De Mayo Happy Hour at La Conner Retirement Inn
La Conner Retirement Inn
204 N. First St., La Conner, WA 98257
May 5, 3pm
Cinco De Mayo Happy Hour
Aegis Living Lake Union
1936 Eastlake Ave E, Seattle, 98102
May 7, 4pm
Tacoma Happy Hour
Tacoma Yacht Club
5401 Yacht Club Rd, Tacoma, WA
RSVP
June 2, 11:30am
Transitions of Care
The "Transitions of Care" meeting’s goal is to improve communication between case management and community providers, especially related to readmissions and start of care following a hospital visit.
Join Zoom Meeting
https://us02web.zoom.us/j/5035055865
July 16, 12pm
Valley Medical Resource Fair
Valley Medical Center- MAC Conference room A
Main Hospital, 400 S. 43rd St., Renton, WA 98055
Event Registration is now open for Sponsors Only)
August 5, 11:30am
Providence Everett Resource Fair
Providence Regional Medical Center
Olympic/Ranier Conference Room (MOB)
1700 13th St, Everett, WA 98201
Event Registration is now open for Sponsors Only)
October 20, 11:30am
Evergreen Health Medical Center Resource Fair
Evergreen Health Medical Center
EvergreenHealth Medical Center Kirkland
12040 NE 128th St, Tan Building, Room 100 and 101, Kirkland, WA 98034
Event Registration is now open for Sponsors Only)
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We just rebuilt the site map on CareAvailability.com, and it is worth a quick explanation of why that matters for you as a provider.
The old version was what most site maps are: a plain list of links that only search engines looked at. The new one is a fully organized directory page showing all 8 care types, every state we cover, and 180+ educational articles sorted by topic.
The new sitemap structure does two things.
- For traditional search (SEO), it creates hundreds of organized internal links across care types, states, and content topics. That signals to Google that CareAvailability is a comprehensive, credible resource on senior care, which helps individual provider listings rank better.
- For AI search (GEO), when someone asks ChatGPT or Google's AI overview a care question, the AI pulls from sites it recognizes as thorough and well-organized. A site that clearly shows 117,763 providers across 11,360 cities, with content grouped by topic, is the kind of source that gets cited.
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On the Move
Do you know someone who has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community
changes. We include your name, company, and photo so others in the industry can connect
with you.
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"I did not walk away to teach you a lesson. I walked away because I have learned mine."
There is a version of "don't quit" that is about grit and follow-through. I believe in that version completely. And then there is a different situation altogether... one where you have done everything right and the outcome is still being decided by something outside your control. Continuing to show up there is not determination. It is just damage.
Your attention is your power. Sometimes the most intentional thing you can do is recognize when the playing field is too damaged to play on, and redirect to ground where what you build can actually stand. That is not quitting. That is knowing the difference. Protect your energy. You will need it for the work that matters.
Amy Schmidt
Retirement Connection
503-505-5865
amy@retirementconnection.com
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