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Mid-Willamette Valley
Monthly Marketing Update- February 2026
Happy February! I feel like I blinked and January was gone. Our Senior Service Network meeting on the 4th Wednesday continues to grow. (About 50 peeps attended last month). Join us and invite your referral sources to attend as well. The meeting is a great way to grow your relationships with other providers.
Last week, we hosted our Release Party for the Portland/Vancouver area, and I wanted to share some great feedback... "I use the guide every day to look up phone numbers and addresses for those I refer to." "I advertise because our community needs this resource, and it helps me do my job and help others." If you feel the same way, please help the guide continue to grow by advertising, sharing the guide with others, posting your events, or attending our networking events.
We are more than just a print guide. In addition to our community networking, our 2 websites CareAvailability.com and RetirementConnection.com have great online traffic and are great tools to increase your online exposure.
Speaking of events - save 2 important dates (details below under Marketing Events):
Our bi-monthly "Transitions of Care" Zoom call is scheduled for tomorrow, and we will focus on the needs of providers to facilitate smoother transitions to/from the hospital and share any success stories. Please email me any agenda items. We typically have about 100 people join in for the short 30-minute Zoom call. Last month, I hosted a webinar about "How AI has changed online searching for families" and shared some tips to improve your digital performance. We received high reviews for the content, and several providers have asked us to provide additional ongoing content. We will host another Zoom on March 3rd with additional related content.
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Network Meetings
Please visit our networking page for more details.
February 12, 3:30pm
Senior Industry Networking Group (SING)
February 25, 9am
Senior Service Network (SSN)-Mid-Willamette Valley
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Marketing Update
Please visit our event calender for details and more. February 3, 11:30am
Transitions of Care Meeting
The "Transitions of Care" meeting’s goal is to improve communication between case management and community providers, especially related to readmissions and start of care following a hospital visit. This month we will hear from case managers from the physician clinic settings.
Join Zoom Meeting
https://us02web.zoom.us/j/5035055865
March 3, 11:30am
Digital Marketing Webinar
Bi-monthly webinar series on digital marketing best practices for senior care providers, with a focused topic each session.
Join Zoom Meeting
https://us02web.zoom.us/j/5035055865
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CareAvailability has recently switched servers to improve performance, reliability, and security. While everything should run smoothly, you may notice the occasional hiccup as things settle in. If you experience any bugs, errors, or anything that doesn’t look quite right, please let us know- we appreciate your feedback, and it helps us keep the platform running at its best.
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On the Move
Do you know someone who has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community changes. We include your name, company, and photo so others in the industry can connect with you.
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"Gossip is the Devil's telephone, best just to hang up." ~ Catherine O'Hara
Catherine O'Hara nails it, but here's what often gets missed: gossip needs an audience. We focus on the person talking, but what about the listener? The one just nodding along, telling themselves they're not participating? That silence isn't neutral- it's permission. I've been that person. Not contributing, but not leaving either. That's the trap. The bare minimum? Remove yourself. Walk away. Better yet... Speak up first, then leave. "I'm not comfortable with this conversation." Then go. It's uncomfortable. But gossip stops the moment someone refuses to play their part.
Amy Schmidt
Retirement Connection
503-505-5865
amy@retirementconnection.com
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