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Southern Oregon
Monthly Marketing Update- December 2025
Happy Holidays from our team to yours!
As we wrap up the year, we're filled with gratitude for the growth, connections, and lessons learned. We're thankful for your partnership and the senior industry leaders who inspire us. Thank you for being a vital part of our community! Your support, enthusiasm, and contributions have made a lasting impact. We appreciate your help in sharing our resources and staying connected with us.
We're also grateful for our
sponsors, whose financial support enables us to provide comprehensive resources, coordinate community events, and advocate for our community.
Share Your Thoughts! We value your insight and would love to hear your ideas for improving our guide and website.
Plan Ahead for 2026! As budget season approaches, consider partnering with Retirement Connection. By reserving ad space early, you'll enjoy flexible billing, preferred ad placement, and increased visibility.
Tomorrow: Join our Bi-Monthly "Transitions of Care" Zoom call at 11:30am (details below) to discuss smooth transitions and share best practices.
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Network MeetingsPlease visit our networking page for more details.
December 18, 9am Southern Oregon Networking And Resource (S.O.N.A.R.)
Topic: Holiday Party, White Elephant Gift Exchange Bring a wrapped gift valued at around $10-15. (Great opportunity to recycle last year’s unwanted or joke gift)
January 22, 9:30am Douglas County Senior Resource Coalition
No December Meeting
Marketing UpdatePlease visit our event calendar for details and to post your events.
December 2, 11:30am Transitions of Care
The "Transitions of Care" meeting’s goal is to improve communication between case management and community providers, especially related to readmissions and start of care following a hospital visit. This month we will will hear from case managers from the physician clinic settings. Join Zoom Meeting- https://us02web.zoom.us/j/5035055865 January 6, 11:30am SEO Has Changed: What Senior Living Providers Need to Know in the Age of AI- Webinar
Join us for a 30-minute webinar exploring how AI is reshaping search, why real-time availability now impacts visibility, and how photos and videos influence trust, engagement, and rankings for senior living providers. Join Zoom Meeting https://us02web.zoom.us/j/5035055865
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SEO Has Changed: What Senior Living & Care Providers Need to Know in the Age of AI
SEO Isn’t What It Used to Be: Visibility in the Age of AI and how it has affected internet searches
More than 70% of families now begin their senior care search online—and increasingly through AI-powered
tools that prioritize fresh, trusted information. In this 30-minute webinar, we’ll cover how AI is reshaping SEO, why real-time availability now impacts visibility, and how photos and videos influence trust and engagement. We’ll also share how CareAvailability.com helps keep provider information accurate, current, and discoverable.
January 6th, 11:30am
Join Zoom Meeting: https://us02web.zoom.us/j/5035055865
Meeting ID: 503 505 5865
One tap mobile
+16694449171,,5035055865# US+16699006833,,5035055865# US (San Jose)
Agenda Highlights:
• How AI has changed search behavior
• Why availability drives visibility
• The SEO impact of photos and video
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On the Move
Do you know someone that has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community changes. We include your name, company, and photo so others in the industry can connect with you.
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"We can complain because rose bushes have thorns, or rejoice because thorns have roses."
~ Alphonse Karr
Challenges will always exist, and so will opportunities. We get to choose which one we give our attention to, and that choice shapes how we show up every day. When we choose to look for what’s working, what we’re learning, and how we’re being stretched, we stay forward-moving. Gratitude is a choice that requires discipline.
Retirement Connection
503-505-5865
amy@retirementconnection.com
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