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Puget Sound
Monthly Marketing Update- January 2026
Happy New Year!
We have about 45 days until we wrap up the next annual edition of the Retirement Connection Guide for Puget Sound. Barret has been meeting with our current sponsors, Meghan will begin sending ad approvals for upcoming sponsors this month, and Ashton will start calling on home care and senior living providers to verify grid listings. Because of our sponsors’ support, the guide, website, and all networking events remain free to the community. Last year, we coordinated several case management resource fairs, including Valley Medical, EvergreenHealth, and Providence Everett. It’s always rewarding to see these connections strengthen our local care network. Please feel free to share any edits you believe would be helpful, and we greatly appreciate any introductions to help us grow our network.
Tomorrow, we’re hosting a free informational webinar on how online search has shifted. Discussion points include: nearly 60% of searches end without a click, AI summaries increasingly appearing on senior-care searches, and families making faster decisions based on first impressions. We’re expecting strong engagement, with more than 100 RSVPs already registered. Additional details are included below.
As we settle back in after the holidays, this is a natural time to refocus, reconnect, and reset. Please take a moment to bring past-due accounts up to date, organize priorities, and respond to outstanding emails as we all get back into the swing of things. And if you’re already on top of it all, consider reviewing areas for improvement, fine-tuning your systems, and starting the year organized and up to date.
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Network Meetings
January 8, 8:45am
Health Care Providers Council
January 8, 11:30am
Eldernet
NO JANUARY MEETING
January 13, 8:30am
Senior Care Coalition
February 5, 8:00am
Aging and LTC Providers Network
Marketing Update
Please visit our event calendar for details and to post your events. January 6, 11:30am
SEO Has Changed: What Senior Living Providers Need to Know in the Age of AI- Webinar
Join Zoom Meeting
https://us02web.zoom.us/j/5035055865
Join us for a 30-minute webinar exploring how AI is reshaping search, why real-time availability now impacts visibility, and how photos and videos influence trust, engagement, and rankings for senior living providers.
January 30, 3:30pm
Winter Mixer Happy Hour
The Sequoia Assisted Living
825 Lilly Rd. NE #201, Olympia, WA
February 3, 11:30am
Transitions of Care
The "Transitions of Care" meeting’s goal is to improve communication between case management and community providers, especially related to readmissions and start of care following a hospital visit. This month we will hear from case managers from the physician clinic settings.
Join Zoom Meeting
https://us02web.zoom.us/j/5035055865
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Update to Home-Based Care Search Results
To better serve both providers and families, Home Health, Home Care, and Hospice search results are now limited to the state in which the provider is located. This update was made in response to feedback from providers and families using the site and helps ensure more relevant, accurate results when searching for care.
SEO Has Changed: What Senior Living Providers Need to Know in the Age of AI- Free Webinar
January 6th, 11:30am
Meeting ID: 503 505 5865
One tap mobile
+16694449171,,5035055865# US+16699006833,,5035055865# US (San Jose)
Agenda Highlights:
• How AI has changed search behavior
• Why availability drives visibility
• The SEO impact of photos and video
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On the Move
Do you know someone who has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community
changes. We include your name, company, and photo so others in the industry can connect
with you.
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"What the new year brings to you will depend a great deal on what you bring to the new year."
~ Vern McLellan
A new year offers possibilities, but it’s our mindset and our choices that determine how those possibilities unfold. Our actions AND our reactions- set the tone for everything that follows. When we bring intention, resilience, and accountability into each day, the year will respond in kind. So don’t wait for momentum to find you. Decide what you will bring, how you will show up, and what you will create. Your commitment is the catalyst that turns hope into progress.
Amy Schmidt
Retirement Connection
503-505-5865
amy@retirementconnection.com
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