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Puget Sound
Monthly Marketing Update- February 2026
We are finalizing the next edition of the Retirement Connection Guide for Puget Sound; the deadline is the end of next week! Our team has emailed and phoned senior living and care providers to confirm their grid listings and update any changes- only a handful have not yet replied to the numerous attempts. Meghan has sent out all of the ad approvals, and we are busy making edits. We have less than 2 weeks to reserve ad space if you know anyone who would like to be included.
Retirement Connection is the only comprehensive resource guide for Snohomish, King, and Pierce counties and is used by hospitals, physicians, the Alzheimer's Association, DHS offices, and numerous other referral sources. Since we only print once a year, you don't want to miss out. We continue to receive positive feedback from the community... "I use the guide every day for my clients and refer to others in the guide often". "I advertise because our community needs this resource, and it helps me do my job and help others." If you feel the same way, please help the guide continue to grow by advertising, sharing the guide with others, posting your events, or attending our networking events.
We are more than just a print guide. In addition to our community networking, our 2 websites, CareAvailability.com and RetirementConnection.com, have strong online traffic and are effective tools for increasing your online exposure.
Speaking of networking events - save 2 important dates (details below in Marketing Events):
Retirement Connection Puget Sound Release Party
Wednesday, April 29th, 2026 3:30 pm – 5:30 pm
Tacoma After Party
Thursday, May 7th, 2026 3:30 pm – 5:30 pm
Our bi-monthly "Transitions of Care" Zoom call is scheduled for tomorrow, and we will focus on providers' needs to facilitate smoother transitions to/from the hospital and share any success stories. Please email me any agenda items. We typically have about 100 people join in for the short 30-minute Zoom call.
Last month, I hosted a webinar about "How AI has changed online searching for families" and shared some tips to improve your digital performance. We received high reviews for the conten,t and several providers have asked us to provide additional ongoing content. We will host another Zoom on March 3rd with additional related content.
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Network Meetings
Please visit our networking page for more details.
February 3, 8:30am
Senior Care Coalition
February 5, 8:00am
Aging and LTC Providers Network
February 12, 11:30am
Eldernet
February 17, 8:30am
Senior Care Coalition
February 27, 9am
NW LGBT Senior Care Providers Network Meeting
Marketing Update
Please visit our event calendar for details and to post your events. February 3, 11:30am
Transitions of Care
The "Transitions of Care" meeting’s goal is to improve communication between case management and community providers, especially related to readmissions and start of care following a hospital visit. This month we will hear from case managers from the physician clinic settings.
Join Zoom Meeting
https://us02web.zoom.us/j/5035055865
February 11, 2pm
Tea Party to support Stellar Living Foundation
Edmonds Village
21200 72nd Ave W, Edmonds, WA98026
March 3, 11:30am
Digital Marketing Webinar
Bi-monthly webinar series on digital marketing best practices for senior care providers, with a focused topic each session.
Join Zoom Meeting
https://us02web.zoom.us/j/5035055865
April 29, 3:30pm
Retirement Connection Puget Sound Release Party
Mercer Island Community & Event Center
8236 SE 24th St, Mercer Island, WA
RSVP
May 7, 4pm
Tacoma Happy Hour
Tacoma Yacht Club
5401 Yacht Club Rd, Tacoma, WA
RSVP
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CareAvailability has recently switched servers to improve performance, reliability, and security. While everything should run smoothly, you may notice the occasional hiccup as things settle in. If you experience any bugs, errors, or anything that doesn’t look quite right, please let us know- we appreciate your feedback, and it helps us keep the platform running at its best.
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On the Move
Do you know someone who has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community
changes. We include your name, company, and photo so others in the industry can connect
with you.
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"Gossip is the Devil's telephone, best just to hang up." ~ Catherine O'Hara
Catherine O'Hara nails it, but here's what often gets missed: gossip needs an audience. We focus on the person talking, but what about the listener? The one just nodding along, telling themselves they're not participating? That silence isn't neutral- it's permission. I've been that person. Not contributing, but not leaving either. That's the trap. The bare minimum? Remove yourself. Walk away. Better yet... Speak up first, then leave. "I'm not comfortable with this conversation." Then go. It's uncomfortable. But gossip stops the moment someone refuses to play their part.
Amy Schmidt
Retirement Connection
503-505-5865
amy@retirementconnection.com
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