I’m excited to serve as a keynote speaker this weekend, where I’ll be diving into the topic: "What if the things that happen to us, actually happen for us?" Every day, we have a choice in how we view our experiences. Adopting a growth mindset means choosing to look through a lens of opportunity—even when faced with loss, work challenges, or difficult conversations. It’s not always easy, especially in the moment, but with time and reflection, we often find the greatest growth comes from adversity.

Take a moment today to reflect on how far you’ve come. Consider the things you now get to do that may once have felt like burdens. This past month, our team had the privilege of hosting several events for sponsors and community stakeholders across different markets—and we’re grateful to play a role in strengthening connection and collaboration across our industry.

If you haven’t already, now is a great time to make sure your marketing plans include both Retirement Connection and CareAvailability.com. Every one of our print guides grew last year, and our digital reach continues to expand rapidly. We’d love to help you make the most of every opportunity to stay visible and connected.

Also, an important update: CareAvailability is refining how we report "availability" to better serve families, hospital teams, and referral partners. Communities can now indicate whether they accept Medicaid immediately or only after a spend-down. Please encourage your housing partners to keep their listings current while you’re out in the field this week—this small step makes a big difference.
As always, our team is here to support your marketing goals however we can. Don’t hesitate to reach out.