Marketing Update-Portland/Vancouver July 2026
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Portland/Vancouver
Monthly Marketing Update- July 2026

Twenty-plus cousins. One week. A lot of sunshine, a few strong opinions, and at least one situation that got quieter instead of better… I just returned from a large family vacation, and most of it was genuinely wonderful. But when conflict showed up, communication stalled, feelings went unspoken, and a few things got swept under the rug that didn't have to be.

It reminded me to ask better questions at work. Do we raise concerns early? Do we include the right people? Do we listen to hear, or listen to reply? I came home grateful for the culture we have built at Retirement Connection... and reminded that it is a daily choice.

July pulls us in two directions at once. Summer brings graduations, road trips, Scout troops, and good reasons to step away from the routine. Those breaks matter. We hope you're finding time to recharge while continuing the important work you do every day.

Last month we hosted a Drag Bingo fundraiser benefiting the Alzheimer's Association as part of our Do What You Love campaign. Eighty people showed up, and together we raised over $3,000. That kind of community says everything. Thank you.


As you begin planning your 2027 marketing budgets, we encourage you to make sure Retirement Connection and CareAvailability.com are part of the conversation. Many providers finalize their budgets during the summer months, and we don't want you to miss the opportunity to advocate for these valuable resources. Don't assume your corporate office has already included us. Be your own best advocate. A sponsorship provides much more than print ads and online visibility. It also includes exclusive opportunities such as hospital fairs, networking events, educational webinars and professional development opportunities, and meaningful connections that are only available to our sponsors.  We're excited about what's ahead and look forward to continuing to refine and expand the ways we serve the industry.

Network Meetings


July 1, 8am
Metropolitan Senior Network (MSN)

July 14, 3pm
Every County Marketing Exchange (ECME)

July 17, 9am
Senior Service Network (SSN-Clark)

July 27, 3pm
SPIN – Portland

Please visit our networking page for meeting details.

Marketing Update


Please visit our event calendar for details or to add your events.

July 7, 9:30am
Digital Marketing Webinar
Topic: Content that Actually Works: What to Write, Where to Post, and Why Most of it Gets Ignored

Join Zoom Meeting-
https://us02web.zoom.us/j/5035055865

July 11, 2pm
Senior Resource Fair and Car Show
Solista Milwaukie
4017 Southeast Vineyard Rd, Milwaukie, Oregon

July 23, 3:30pm
NextGen Networking
Parkinsons's Resources of Oregon (PRO)
8880 SW Nimbus Ave #B, Beaverton, OR 97008

August 4, 11:30am
Transitions of Care
The "Transitions of Care" meeting’s goal is to improve communication between case management and community providers, especially related to readmissions and start of care following a hospital visit.This month we will hear from case managers from the physician clinic settings.

Join Zoom Meeting-
https://us02web.zoom.us/j/5035055865

 
What's New?

In mid-July, CareAvailability.com is rolling out a cleaner, sharper search experience. Same mission, better tool.

The visual updates are intentional. We're moving to a two-column layout, with providers listed on the left and the map and filters together on the right. It's a design pattern familiar to anyone who has booked a hotel or searched Amazon, and that familiarity matters when families are already navigating a stressful decision. Each provider listing gets more breathing room, availability is easier to spot at a glance, and related educational articles are right there on the results page when someone needs more context.

Under the hood, we've also cleaned up the back-end code to improve how answer engines and AI search tools find and surface our listings. That matters more every month.

If you've referred families to CareAvailability.com, or if you're listed there yourself, mid-July is a good time to take a fresh look.

Contact support@careavailability.com if you have any questions about optimizing your listing.
On the Move

Do you know someone who has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community changes. We include your name, company, and photo so others in the industry can connect with you.
Nugget Of Knowledge
"The days are long, but the years are short." - Gretchen Rubin

Summer often brings family visits, graduations, reunions, and time outdoors. It’s a season that reminds us how quickly life moves. Take the picture, make the phone call, sit a little longer on the patio, and enjoy the people around you. The moments that seem ordinary today often become tomorrow’s treasured memories.

Amy Schmidt
Retirement Connection
503-505-5865


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