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Puget Sound
Monthly Marketing Update- July 2026
Twenty-plus cousins. One week. A lot of sunshine, a few strong opinions, and at least one situation that got quieter instead of better... I just returned from a large family vacation, and most of it was genuinely wonderful. But when conflict showed up, communication stalled, feelings went unspoken, and a few things got swept under the rug that didn't have to be.
It reminded me to ask better questions at work. Do we raise concerns early? Do we include the right people? Do we listen to hear, or listen to reply? I came home grateful for the culture we have built at Retirement Connection... and reminded that it is a daily choice.
July pulls us in two directions at once. Summer brings graduations, road trips, Scout troops, and good reasons to step away from the routine. Those breaks matter. We hope you're finding time to recharge while continuing the important work you do every day.
As you begin planning your 2027 marketing budgets, please make sure Retirement Connection and CareAvailability.com are part of the conversation. Most providers finalize budgets in the coming months, and we don't want you to miss the opportunity to advocate for these resources. Don't assume your corporate office has already included us. Be your own best advocate. Sponsorship provides more than print and web visibility. It also includes hospital resource fairs, sponsor-only networking events, and connections that simply aren't available any other way.
All guides have been distributed to hospitals, area agencies on aging, libraries, senior centers, physician offices, and hundreds of other locations throughout the Puget Sound. A sincere thank you to every sponsor who makes Retirement Connection possible in this community. The early bird discount has ended, but if you intended to save $300 on your 2027 ad and haven't yet reserved your space, please reach out right away. You don't need to submit ad copy or billing details yet. This step is simply to lock in your space.
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Network Meetings
July 2, 8:00am
Aging and LTC Providers Network
July 7, 11:30am
Senior Care Coalition Annual Picnic
July 9, 8:45am
Health Care Providers Council
July 9, 11:30am
Eldernet
July 15, 8:30am
South End Coalition
July 24, 9am
NW LGBT Senior Care Providers Network Meeting
Please visit our networking page for meeting details.
Marketing Update
Please visit our event calendar for details or to add your events.
July 7, 9:30am
Digital Marketing Webinar
Topic: Content that Actually Works: What to Write, Where to Post, and Why Most of it Gets Ignored
Zoom Meeting link:
https://us02web.zoom.us/j/5035055865
Meeting ID: 503 505 5865
One tap mobile
+16694449171,,5035055865# US
July 15, 10:30am
Valley Medical Resource Fair
Valley Medical Center- MAC Conference room A
Main Hospital, 400 S. 43rd St., Renton, WA 98055
Event Registration is now open for Sponsors Only
August 4, 11:30am
Transitions of Care Meeting
Zoom Meeting link:
https://us02web.zoom.us/j/5035055865
Meeting ID: 503 505 5865
One tap mobile
+16694449171,,5035055865# US
August 5, 11:30am
Providence Everett Resource Fair
Providence Regional Medical Center
Olympic/Ranier Conference Room (MOB)
1700 13th St, Everett, WA 98201
Event Registration is now open for Sponsors Only
October 20, 11:30am
Evergreen Health Medical Center Resource Fair
EvergreenHealth Medical Center Kirkland
12040 NE 128th St, Tan Building, Room 100 and 101, Kirkland, WA 98034
Event Registration is now open for Sponsors Only
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In mid-July, CareAvailability.com is rolling out a cleaner, sharper search experience. Same mission, better tool.
The visual updates are intentional. We're moving to a two-column layout, with providers listed on the left and the map and filters together on the right. It's a design pattern familiar to anyone who has booked a hotel or searched Amazon, and that familiarity matters when families are already navigating a stressful decision. Each provider listing gets more breathing room, availability is easier to spot at a glance, and related educational articles are right there on the results page when someone needs more context.
Under the hood, we've also cleaned up the back-end code to improve how answer engines and AI search tools find and surface our listings. That matters more every month.
If you've referred families to CareAvailability.com, or if you're listed there yourself, mid-July is a good time to take a fresh look.
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On the Move
Do you know someone who has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community
changes. We include your name, company, and photo so others in the industry can connect
with you.
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“The days are long, but the years are short.” - Gretchen Rubin
Summer often brings family visits, graduations, reunions, and time outdoors. It’s a season that reminds us how quickly life moves. Take the picture, make the phone call, sit a little longer on the patio, and enjoy the people around you. The moments that seem ordinary today often become tomorrow’s treasured memories.
Amy Schmidt
Retirement Connection
503-505-5865
amy@retirementconnection.com
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