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Portland/Vancouver
Monthly Marketing Update- February 2026
Thank you to everyone who joined our Release Party last week. We were worried that the space would not hold the 375+ RSVPs we received, so we added a tent and heaters outside. We were also excited to see more people take advantage of the selfie station. The flow of the evening seemed to work great, though I wish I had been able to have more individual connections throughout the busy night. We posted 3 sets of photos on our Facebook page - please share and tag your photos on our social media pages.
I am also grateful to the many case managers who joined us at the Release Party, and as a result, we will be scheduling another resource fair coming soon for Kaiser Sunnyside and other hospitals.
At the event, I announced our early bird discount to save on your 2027 marketing by planning ahead. Those who signed prior to our event announcements were included in a drawing for an additional $500 savings - the winner was Courtyard Village. For those that take advantage of "Early Bird" reservations this month, you will save $300, but the ad copy and payments are not due until the fall. Take advantage of these savings and receive better placement in the 2027 edition. We are excited that so many existing sponsors, as well as new sponsors, have already renewed for 2027. Reminder - the early bird discount deadline is February 15th. This is just a way to save money by planning early and including us in your budget.
Our bi-monthly "Transitions of Care" Zoom call is scheduled for tomorrow, and we will focus on the needs of providers to facilitate smoother transitions to/from the hospital and share any success stories. Please email me any agenda items. We typically have about 100 people join in for the short 30-minute Zoom call.
Last month I hosted a webinar about "How AI has changed online searching for families" and shared some tips to improve your digital performance. We received high reviews for the content and several providers have asked us to provide additional ongoing content. We will now host another Zoom on March 3rd with additional related content.
If you need additional copies of the current guide, please order those using this link: Order Guides
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Network Meetings
Wednesday, February 4, 8am
Metropolitan Senior Network (MSN)
February 10, 3pm
Every County Marketing Exchange (ECME)
February 20, 9am
Senior Service Network (SSN-Clark)
February 23, 3pm
SPIN – Portland
Please visit our networking page for meeting details.
Marketing Update
Please visit our event calendar for details or to add your events.
February 3, 11:30am
Transitions of Care
The "Transitions of Care" meeting’s goal is to improve communication between case management and community providers, especially related to readmissions and start of care following a hospital visit.This month we will hear from case managers from the physician clinic settings.
Join Zoom Meeting-
https://us02web.zoom.us/j/5035055865
February 12, 2pm
Hawthorne Gardens Open House
Hawthorne Gardens Senior Living
2828 SE Taylor St, Portland, OR 97214
February 12, 3pm
Be Our ValenWine!
Farmington Square Beaverton
14420 SW Farmington Rd, Beaverton, OR 97005
February 18, 5pm
Volunteer Kick-Off Party - Alzheimer's Association
The People's Courts
2700 NE 82nd Ave, Portland, OR 97220
March 3, 11:30am
Digital Marketing Webinar
Bi-monthly webinar series on digital marketing best practices for senior care providers, with a focused topic each session.
Join Zoom Meeting
https://us02web.zoom.us/j/5035055865
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CareAvailability has recently switched servers to improve performance, reliability, and security. While everything should run smoothly, you may notice the occasional hiccup as things settle in. If you experience any bugs, errors, or anything that doesn’t look quite right, please let us know- we appreciate your feedback, and it helps us keep the platform running at its best.
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On the Move
Do you know someone who has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community changes. We include your name, company, and photo so others in the industry can connect with you.
Amanda Harding is now
Sales Associate
Watermark at The Pearl
Beth Koschmann is now
Founder, Senior Housing and Care Advisor
Solera Senior Advisors
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"Gossip is the Devil's telephone, best just to hang up." ~ Catherine O'Hara
Catherine O'Hara nails it, but here's what often gets missed: gossip needs an audience. We focus on the person talking, but what about the listener? The one just nodding along, telling themselves they're not participating? That silence isn't neutral- it's permission. I've been that person. Not contributing, but not leaving either. That's the trap. The bare minimum? Remove yourself. Walk away. Better yet... Speak up first, then leave. "I'm not comfortable with this conversation." Then go. It's uncomfortable. But gossip stops the moment someone refuses to play their part.
Amy Schmidt
Retirement Connection
503-505-5865
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