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Mid-Willamette Valley
Monthly Marketing Update- July 2026
Twenty-plus cousins. One week. A lot of sunshine, a few strong opinions, and at least one situation that got quieter instead of better... I just returned from a large family vacation, and most of it was genuinely wonderful. But when conflict showed up, communication stalled, feelings went unspoken, and a few things got swept under the rug that didn't have to be.
It reminded me to ask better questions at work. Do we raise concerns early? Do we include the right people? Do we listen to hear, or listen to reply? I came home grateful for the culture we have built at Retirement Connection... and reminded that it is a daily choice.
July pulls us in two directions at once. Summer brings graduations, road trips, Scout troops, and good reasons to step away from the routine. Those breaks matter. We hope you're finding time to recharge while continuing the important work you do every day.
We are actively working on the next edition of the Retirement Connection Guide for the Mid-Willamette Valley. General listings have already been contacted, and we will begin updating the senior living and home care grids soon. Meghan will be reaching out this month to collect final ad copy and any requested edits. There have been significant management changes across the region over the past year, so please take a moment to double-check any information that will be printed to make sure it is still accurate.
As you plan your 2027 marketing budgets, make sure Retirement Connection and CareAvailability.com are part of the conversation. Don't assume your corporate office has already included us. Be your own best advocate. Sponsorship offers a complete package of print, web, and networking, including hospital resource fairs and sponsor-only events that are not available any other way.
Save The Dates:
Non-Sponsors: Join us next Wednesday, July 8th, to learn more about case manager events, Release Parties, Digital Marketing, and other opportunities
Sponsors: Please save the date and register for the next Salem Health Case Management Resource Fair on October 12th, details below.
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Network Meetings
Please visit our networking page for more details.
July 9, 3:30pm
Senior Industry Networking Group (SING) Albany/Corvallis
July 16, 11am
Yamhill County Network
July 22, 9am
Senior Service Network (SSN)-Mid-Willamette Valley
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Marketing Update
Please visit our event calender for details and more. July 7, 9:30am
Digital Marketing Webinar
Topic: Content that Actually Works: What to Write, Where to Post, and Why Most of it Gets Ignored
Join Zoom Meeting
https://us02web.zoom.us/j/5035055865
RSVP
July 8, 9:30am
Inside Retirement Connection
A one-hour overview for the community
Have you ever wondered what Retirement Connection actually does, how it works, and whether you should be involved? Maybe you didn't realize how much is available to you even if you're not a sponsor. This is your hour. Come for the coffee, stay for the connection.
Center 50+
2615 Portland Rd NE, Salem, OR 97301
RSVP
July 10, 1pm
American Summer Soiree
Sweetbriar Villa Assisted & Memory Care Living
6135 E Street, Springfield, OR
August 4, 11:30am
Transitions of Care Meeting
The "Transitions of Care" meeting’s goal is to improve communication between case management and community providers, especially related to readmissions and start of care following a hospital visit.
Join Zoom Meeting
https://us02web.zoom.us/j/5035055865
October 12, 11am
Salem Health Case Management Resource Fair
Salem Health Hospital
890 Oak St SE, Building C: Conference rooms A/B/C , Salem, OR 97301
Registration is now open for Sponsors Only
Please do not register if you are not renewed for October 2026 edition
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What's New?
In mid-July, CareAvailability.com is rolling out a cleaner, sharper search experience. Same mission, better tool.
The visual updates are intentional. We're moving to a two-column layout, with providers listed on the left and the map and filters together on the right. It's a design pattern familiar to anyone who has booked a hotel or searched Amazon, and that familiarity matters when families are already navigating a stressful decision. Each provider listing gets more breathing room, availability is easier to spot at a glance, and related educational articles are right there on the results page when someone needs more context.
Under the hood, we've also cleaned up the back-end code to improve how answer engines and AI search tools find and surface our listings. That matters more every month.
If you've referred families to CareAvailability.com, or if you're listed there yourself, mid-July is a good time to take a fresh look.
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On the Move
Do you know someone who has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community changes. We include your name, company, and photo so others in the industry can connect with you.
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"The days are long, but the years are short." - Gretchen Rubin
Summer often brings family visits, graduations, reunions, and time outdoors. It’s a season that reminds us how quickly life moves. Take the picture, make the phone call, sit a little longer on the patio, and enjoy the people around you. The moments that seem ordinary today often become tomorrow’s treasured memories.
Amy Schmidt
Retirement Connection 503-505-5865 amy@retirementconnection.com
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