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Southern Oregon
Monthly Marketing Update- May 2026
The new edition is hot off the press, and we will be distributing copies to every physician's office, library, senior center, DHS office, and hospital in Southern Oregon! Please let us know if you need more guides and how many you would like. We are honored once again to be the official resource guide for the Alzheimer's Association, Asante Hospitals, Mercy Hospital, and the Rogue Valley Council of Governments.
Join us for our Release Party on May 21st to celebrate the new guide! This is our largest networking event of the year, with more than 100 professionals expected to attend. You do not need to be a sponsor to join us, so feel free to bring colleagues and referral partners. We kindly ask that you
RSVP so we can plan accordingly for food and beverages.
We will also be hosting a Roseburg Happy Hour on May 28th and would love to see you there. It is a great opportunity to connect in a more casual setting and continue building relationships within the community. RSVP Here
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Network Meetings
Please visit our networking page for more details.
May 21, 3:30pm
Southern Oregon Networking And Resource (S.O.N.A.R.)
No meeting, join us for the Release Party!
May 28, 4pm
Douglas County Senior Resource Coalition
No meeting, join us for Happy Hour at McMenamins!
Marketing Update
Please visit our event calendar for details and to post your events.
May 5, 11:30am
Digital Marketing Webinar
Bi-monthly webinar series on digital marketing best practices for senior care providers, with a focused topic each session.
Join Zoom Meeting
https://us02web.zoom.us/j/5035055865
May 15, 3pm
Cheddar Together Wine and Cheese Happy Hour
Pioneer Village
805 N. 5th St, Jacksonville, 97530
May 21, 3:30pm
Retirement Connection Southern Oregon Release Party
RoxyAnn Winery
3283 Hillcrest Rd, Medford, 97504
May 28, 4pm
Retirement Connection Roseburg Happy Hour
McMenamins Roseburg Station Pub & Brewery
700 SE Sheridan St. Roseburg, OR 97470
June 2, 11:30am
Transitions of Care
The "Transitions of Care" meeting’s goal is to improve communication between case management and community providers, especially related to readmissions and start of care following a hospital visit.
Join Zoom Meeting-
https://us02web.zoom.us/j/5035055865
September 15, 10:30am
Asante Three Rivers Resource Fair
Asante Center for Outpatient Health (ACOH) building
4th floor, Room 5 & 6
537 Union Ave, Grants Pass, OR 97504
Event Registration is now open for Sponsors Only
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We just rebuilt the site map on CareAvailability.com, and it is worth a quick explanation of why that matters for you as a provider.
The old version was what most site maps are: a plain list of links that only search engines looked at. The new one is a fully organized directory page showing all 8 care types, every state we cover, and 180+ educational articles sorted by topic.
The new sitemap structure does two things.
- For traditional search (SEO), it creates hundreds of organized internal links across care types, states, and content topics. That signals to Google that CareAvailability is a comprehensive, credible resource on senior care, which helps individual provider listings rank better.
- For AI search (GEO), when someone asks ChatGPT or Google's AI overview a care question, the AI pulls from sites it recognizes as thorough and well-organized. A site that clearly shows 117,763 providers across 11,360 cities, with content grouped by topic, is the kind of source that gets cited.
Better structure means your listing gets found in more places. See it here: [careavailability.com/sitemap]
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On the Move
Do you know someone that has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community changes. We include your name, company, and photo so others in the industry can connect with you.
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"I did not walk away to teach you a lesson. I walked away because I have learned mine."
There is a version of "don't quit" that is about grit and follow-through. I believe in that version completely. And then there is a different situation altogether... one where you have done everything right and the outcome is still being decided by something outside your control. Continuing to show up there is not determination. It is just damage.
Your attention is your power. Sometimes the most intentional thing you can do is recognize when the playing field is too damaged to play on, and redirect to ground where what you build can actually stand. That is not quitting. That is knowing the difference. Protect your energy. You will need it for the work that matters.
Amy Schmidt
Retirement Connection
503-505-5865
amy@retirementconnection.com
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