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Southern Oregon Monthly Marketing Update- May 2026
The new edition is hot off the
press, and we will be distributing copies to every physician's office, library, senior center, DHS office, and hospital in Southern Oregon! Please let us know if you need more guides and how many you would like. We are honored once again to be the official resource guide for the Alzheimer's Association, Asante Hospitals, Mercy Hospital, and the Rogue Valley Council of Governments.Join us for our Release Party on May 21st to celebrate the new guide! This is our largest networking event of the year, with more than 100 professionals expected to attend. You do not need to be a sponsor to join us, so feel free to bring colleagues and referral partners. We kindly ask that you RSVP so we can plan accordingly for food and beverages. We will also be hosting a Roseburg Happy Hour on May 28th and would love to see you there. It is a great opportunity to connect in a more casual setting and continue building relationships within the community. RSVP Here
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Network MeetingsPlease visit our networking page for more details.
May 21, 3:30pm Southern Oregon Networking And Resource (S.O.N.A.R.)
No meeting, join us for the Release Party!
May 28, 4pm Douglas County Senior Resource Coalition
No meeting, join us for Happy Hour at McMenamins! Marketing UpdatePlease visit our event calendar for details and to post your events.
May 5, 11:30am Digital Marketing Webinar Bi-monthly webinar series on digital marketing best practices for senior care providers, with a focused topic each session. Join Zoom Meeting https://us02web.zoom.us/j/5035055865 May 15, 3pm Cheddar Together Wine and Cheese Happy Hour Pioneer Village 805 N. 5th St, Jacksonville, 97530 May 21, 3:30pm Retirement Connection Southern Oregon Release Party RoxyAnn Winery 3283 Hillcrest Rd, Medford, 97504 May 28, 4pm Retirement Connection Roseburg Happy Hour McMenamins Roseburg Station Pub & Brewery 700 SE Sheridan St. Roseburg, OR 97470 June 2, 11:30am Transitions of Care
The "Transitions of Care" meeting’s goal is to improve communication between case management and community providers, especially related to readmissions and start of care following a hospital visit. Join Zoom Meeting- https://us02web.zoom.us/j/5035055865 September 15, 10:30am Asante Three Rivers Resource Fair
Asante Center for Outpatient Health (ACOH) building 4th floor, Room 5 & 6 537 Union Ave, Grants Pass, OR 97504 Event Registration is now open for Sponsors Only
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We just rebuilt the site map on CareAvailability.com, and it is worth a quick explanation of why that matters for you as a provider.
The old version was what most site maps are: a plain list of links that only search engines looked at. The new one is a fully organized directory page showing all
8 care types, every state we cover, and 180+ educational articles sorted by topic.
The new sitemap structure does two things.
- For traditional search (SEO), it creates hundreds of organized internal links across care types, states, and content topics. That signals to Google that CareAvailability is a comprehensive, credible resource on senior care, which helps individual provider listings rank better.
- For AI search
(GEO), when someone asks ChatGPT or Google's AI overview a care question, the AI pulls from sites it recognizes as thorough and well-organized. A site that clearly shows 117,763 providers across 11,360 cities, with content grouped by topic, is the kind of source that gets cited.
Better structure means your listing gets found in more places. See it here: [careavailability.com/sitemap]
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On the Move
Do you know someone that has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community changes. We include your name, company, and photo so others in the industry can connect with you.
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"I did not walk away to teach you a lesson. I walked away because I have learned mine."
There is a version of "don't quit" that is about grit and follow-through. I believe in that version completely. And then there is a different situation altogether... one where you have done everything right and the outcome is still being decided by something outside your control. Continuing to show up there is not determination. It is just damage.
Your attention is your power. Sometimes the most intentional thing you can do is recognize when the playing field is too damaged to play on, and redirect to ground where what you build can actually stand. That is not quitting. That is knowing the difference. Protect your energy. You will need it for the work that matters.
Amy Schmidt Retirement Connection 503-505-5865 amy@retirementconnection.com
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