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Portland/Vancouver
Monthly Marketing Update- May 2026
The past 45 days, I was home 8 nights. That number sounds alarming, and honestly... it kind of is. But every trip had a real purpose: Release Parties for new guides in other markets, national conferences to introduce more people to CareAvailability.com, and in-person sessions on how AI is changing online search. I came home informed and energized, and also genuinely ready for summer in a way I have not felt in years.
One thing that grew out of all of this travel and conversation is our bi-monthly digital marketing educational series. What I planned as a single update turned into a continuing series because you asked for it, and we said yes. Tomorrow will be our third session, and we typically have 100 or more join us for a focused 30-minute update. Details are below, and I hope to see you there.
On the guide side, it is never too late to reserve your ad space in the next Retirement Connection Guide. Ads are placed by size first, then by date of reservation, so earlier reservations do have a placement advantage. If you know of a provider or resource that should be included, please send us an introduction. We also have a Resource Fair scheduled at PeaceHealth in Vancouver later this month. Registration is currently open to Retirement Connection Sponsors only, and if space allows, we will open it to others in about two weeks.
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Network Meetings
May 6, 8am
Metropolitan Senior Network (MSN)
May 12, 3pm
Every County Marketing Exchange (ECME)
May 15, 9am
Senior Service Network (SSN-Clark)
May 18, 3pm
SPIN – Portland
Please visit our networking page for meeting details.
Marketing Update
Please visit our event calendar for details or to add your events.
May 5, 11:30am
Digital Marketing Webinar
Bi-monthly webinar series on digital marketing best practices for senior care providers, with a focused topic each session.
Join Zoom Meeting
https://us02web.zoom.us/j/5035055865
May 20, 9am
Morning Connections Networking Breakfast
MorningStar Senior Living of Hillsboro
1075 NE Amberglen Pkwy, Hillsboro, 97006
May 26, 10am
Peace Health Resource Fair
PeaceHealth Hospital
400 NE Mother Joseph Place, Vancouver, Washington
Event Registration is now open for Sponsors Only
May 28, 3:30pm
NextGen Networking
Cogir of Tigard
9244 SW Oak St, Portland, OR
June 2, 11:30am
Transitions of Care
The “Transitions of Care” meeting’s goal is to improve communication between case management and community providers, especially related to readmissions and start of care following a hospital visit.This month we will hear from case managers from the physician clinic settings.
Join Zoom Meeting-
https://us02web.zoom.us/j/5035055865
June 4, 6pm
Drag Bingo Alzheimer's Association Fundraiser Event Hosted by Retirement Connection
The Oaks Pub
1621 Southeast Bybee Blvd, Portland, OR
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We just rebuilt the site map on CareAvailability.com, and it is worth a quick explanation of why that matters for you as a provider.
The old version was what most site maps are: a plain list of links that only search engines looked at. The new one is a fully organized directory page showing all 8 care types, every state we cover, and 180+ educational articles sorted by topic.
The new sitemap structure does two things.
- For traditional search (SEO), it creates hundreds of organized internal links across care types, states, and content topics. That signals to Google that CareAvailability is a comprehensive, credible resource on senior care, which helps individual provider listings rank better.
- For AI search (GEO), when someone asks ChatGPT or Google's AI overview a care question, the AI pulls from sites it recognizes as thorough and well-organized. A site that clearly shows 117,763 providers across 11,360 cities, with content grouped by topic, is the kind of source that gets cited.
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On the Move
Do you know someone who has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community changes. We include your name, company, and photo so others in the industry can connect with you.
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"I did not walk away to teach you a lesson. I walked away because I have learned mine."
There is a version of "don't quit" that is about grit and follow-through. I believe in that version completely. And then there is a different situation altogether... one where you have done everything right and the outcome is still being decided by something outside your control. Continuing to show up there is not determination. It is just damage.
Your attention is your power. Sometimes the most intentional thing you can do is recognize when the playing field is too damaged to play on, and redirect to ground where what you build can actually stand. That is not quitting. That is knowing the difference. Protect your energy. You will need it for the work that matters.
Amy Schmidt
Retirement Connection
503-505-5865
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