Monthly Marketing Update- Portland/ Vancouver November 2023
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Monthly Marketing Update- December 2023

Happy Holidays. These times can be joyful, or nostalgic, but also stressful. This season I am in a new chapter with my family because it is the first one without my husband. This means that I must create a new normal while remembering the past. I struggled even to decide whether or not we should put up his stocking on the fireplace, and ultimately the kids and I decided that we should. As we placed ornaments on the tree, the kids and I took time to celebrate the memories, vacations, and experiences we shared as a family. This season, please treat every moment as if it may be the last- we won’t ever regret squeezing that extra ounce of gratitude from the moment. For those already experiencing a tough holiday season, I hope that you can find a spark of joy and not become too overwhelmed, but if you do- please share your feelings and know you are not alone.

From a business perspective, I am beyond thankful for our continued growth in print and online, and for my team that kept moving our mission forward while I took time off with family. Every week a senior calls to share how the guide has helped their family, or a provider gives a testimonial on how the guide helped grow their business. I am grateful to work with a fantastic team that is passionate about being a resource to the community. I appreciate everyone who posts events online with us, shares the guide, sends someone to our website for help, networks with us each month, and especially the sponsors who make our work possible. Please return the favor and refer to our sponsors whenever you can.

The Portland/Vancouver edition of Retirement Connection Guide will hit the streets in less than one month. We are bringing back the Release Party and expect more than 200+ to attend.
Save the date- February 7, 2024 and come celebrate with us!

Reminder- tomorrow is our Bi-Monthly “Transitions of Care” Zoom call at 11:30 PST (details and link below); the focus of this short 30-minute Zoom is to facilitate smooth transitions to/from the hospitals and allow hospital case managers to share their biggest needs and successes.

Happy Holidays!

Network Meetings

December 6, 8am
Metropolitan Senior Network (MSN)
Awards Breakfast
December 11, 3pm
SPIN – Portland
December 15, 9am
Senior Service Network (SSN-Clark)
Holiday Gift Exchang
January 9, 3pm
Every County Marketing Exchange (ECME)
Please visit our networking page for meeting details.

Marketing Update

Please visit our event calendar for details

December 5, 11:30am
Transitions of Care
The goal of this meeting is to improve communication between case management and community providers. This ZOOM call provides thirty minutes of engagement with hospital case management staff, followed by 15 minutes of provider discussion if needed. This month we will cover Case Management Week details.

Join Zoom Meeting-

CareAvailability's web traffic is increasing! Take a look at our growth in the last 30 days alone-
February 2022 marketing profile clicks = 1,363
February 2023 marketing profile clicks = 26,498
Last 30-day marketing profile clicks = 38,568
On the Move

Do you know someone that has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community changes. We include your name, company, and photo so others in the industry can connect with you.

Nugget Of Knowledge
“Bad news early, is good news.”Angus Brown

No one likes hearing bad news, but typically it is always better to know sooner than later. Whether it is a staffing change, budget cuts, event cancellation, a breakup, etc- the earlier we know, the earlier we can better adapt and shift course. So if you must deliver bad news, don’t procrastinate and help all parties involved plan for the future. Often when we are prepping the next edition of the print guide, we do not get a reply to several email and phone call attempts, only to hear at the 11th hour that budgets or priorities have changed. Giving bad news may be unpleasant, but it is better when given early.

Amy Schmidt
Retirement Connection



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