Happy New Year!
A special thank you to our sponsors/advertisers, who help make your contributions possible. The guide, website, and all of our events remain free to the community because of the support of our sponsors. We're already working on the next guide edition and welcome your input! Please share suggestions for additional resources you'd like to see included. As always, we're here to support you. Whether you need help posting events, articles, news, delivering guides, or just need a sounding board, please don't hesitate to reach out.

Tomorrow, we’re hosting an informational webinar on how online search has shifted. Discussion points include: nearly 60% of searches end without a click, AI summaries are increasingly appearing on senior-care searches, and families are making faster decisions based on first impressions. We’re expecting strong engagement, with more than 100 RSVPs already registered. Additional details are included below.

As we settle back in after the holidays, this is a natural time to refocus, reconnect, and reset. Please take a moment to bring past-due accounts up to date, organize priorities, and respond to outstanding emails as we all get back into the swing of things. And if you’re already on top of it all, consider reviewing areas for improvement, fine-tuning your systems, and starting the year organized and up to date. Make sure you add the monthly SONAR (Southern Oregon Networking and Resources) meeting to your calendars, for the 4th Thursday of each month. The networking, resources, and great attendance are worth it!