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Portland/VancouverMonthly Marketing Update- December 2025
Happy Holidays from our team to yours!
As we close out the year, we're filled with gratitude and pride for the past 12 months. We've experienced growth, new connections, and valuable lessons. We're thankful for your partnership and the senior industry leaders who inspire us.
Exciting News! Our Portland/Vancouver edition of the Retirement Connection Guide is headed to the printer and will be available the first week of January! Thank you for being an integral part of our community. Your support, enthusiasm, and contributions have made a significant impact. We appreciate your help in sharing
our guide, visiting our website, and forwarding our newsletter.
We're grateful for our sponsors, whose financial support enables us to provide comprehensive resources, coordinate community events, and advocate for our community.
Mark your calendars for two important events:
Tomorrow: Join our Bi-Monthly "Transitions of Care" Zoom call at 11:30am (details
below) to discuss smooth transitions and share best practices.
Save the Date! Join us for the Retirement Connection Portland/Vancouver Release Party on January 29th, 2026. This is the largest networking event of the year, and we hope you'll join us!
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Network Meetings THURSDAY, December 4, 8am Metropolitan Senior Network (MSN)
Awards Breakfast (Yes, it's Thursday) December 8, 3pm SPIN – Portland
2025 Holiday Giving- Supporting Gladstone, Molalla, and Estacada community centers. Bring your donations. December 19, 9am Senior Service Network (SSN-Clark)
Topic: Holiday Party, White Elephant Gift Exchange Bring a wrapped gift valued at around $10-15. (Great opportunity to recycle last year’s unwanted or joke gift) January 13, 3pm Every County Marketing Exchange (ECME)
Please visit our networking page for meeting details.
Marketing UpdatePlease visit our event calendar for details or to add your events. December 2, 11:30am Transitions of Care
The "Transitions of Care" meeting’s goal is to improve communication between case management and community providers, especially related to readmissions and start of care following a hospital visit.This month we will will hear from case managers from the physician clinic settings. Join Zoom Meeting- https://us02web.zoom.us/j/5035055865 December 3, 2pm Holiday Grand Opening Party at Home Instead Hillsboro
Home Instead Hillsboro 3400 Northeast John Olsen Ave, Hillsboro, OR December 4, 2pm Holiday Tree Lighting Ceremony
Merrill Gardens Sherwood 16872 Southwest Edy Rd, Sherwood, OR December 4, 3pm Eden Hospice Tree of Hope Lighting Ceremony
Eden Health 221 Molalla Ave, Oregon City, OR December 18, 3:30pm NextGen Networking
White Owl Social Club 1305 SE 8th Ave, Portland, OR January 6, 11:30am SEO Has Changed: What Senior Living Providers Need to Know in the Age of AI- Webinar
Join Zoom Meeting https://us02web.zoom.us/j/5035055865 Join us for a 30-minute webinar exploring how AI is reshaping search, why real-time availability now impacts visibility, and how photos and videos influence trust, engagement, and rankings for senior living providers. January 29, 4pm Retirement Connection Portland/Vancouver Release Party
Everett West 914 NW Everett St, Portland, 97209 RSVP
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SEO Has Changed: What Senior Living & Care Providers Need to Know in the Age of AI
SEO Isn’t What It Used to Be: Visibility in the Age of AI and how it has affected internet searches
More than 70% of families now begin their senior care search online—and increasingly through AI-powered tools that prioritize fresh, trusted information. In this 30-minute webinar, we’ll cover how AI is reshaping SEO, why real-time availability now impacts visibility, and how photos and videos influence trust and engagement. We’ll also share how CareAvailability.com helps keep provider information accurate, current, and discoverable.
January 6th, 11:30am
Meeting ID: 503 505 5865
One tap mobile
+16694449171,,5035055865# US+16699006833,,5035055865# US (San Jose)
Agenda Highlights:
• How AI has changed search behavior
• Why availability drives visibility
• The SEO impact of photos and video
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On the Move
Do you know someone who has recently changed positions? Send us an update to share in the monthly newsletter, helping everyone stay connected and informed about community changes. We include your name, company, and photo so others in the industry can connect with you.
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"We can complain because rose bushes have thorns, or rejoice because thorns have roses."
~ Alphonse Karr
Challenges will always exist, and so will opportunities. We get to choose which one we give our attention to, and that choice shapes how we show up every day. When we choose to look for what’s working, what we’re learning, and how we’re being stretched, we stay forward-moving. Gratitude is a choice that requires discipline.
Amy Schmidt
Retirement Connection
503-505-5865
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